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seo-and-llms.md

seo-and-llms.md 4.2 KB
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description: SEO baseline (robots, sitemap, meta, OG, JSON-LD) and LLM-discoverability baseline (llms.txt, raw .md exposure, AI-bot policy) for the site.

load-when: Updating any SEO surface or LLM-serving artifact.

SEO + LLM serving

Two adjacent surfaces: classic SEO for search engines, and LLM-discoverability for AI agents that read sites. This file covers both.

SEO surfaces

Surface Where Owner
robots.txt static/robots.txt Hand-written; references sitemap.
Sitemap Generated → build/sitemap.xml @docusaurus/plugin-sitemap (classic preset).
Per-page meta themeConfig.metadata in docusaurus.config.ts + per-doc frontmatter Default tags + page-level overrides.
OG / Twitter card image static/img/og-default.png Replace with branded 1200×630 image.
JSON-LD Organization headTags in docusaurus.config.ts Hand-edited.
JSON-LD Article Per-doc — not yet wired Add when content production starts.
404 page src/pages/404.tsx Brand-styled.
App icons static/img/icons/ apple-touch-icon, icon-192, icon-512.
Web manifest static/img/icons/site.webmanifest Hand-edited.

LLM surfaces

Surface Where Notes
llms.txt static/llms.txt Follows llmstxt.org schema.
Raw .md exposure Generated → build/educacao/*.md plugins/copy-md/ copies docs sources into build/.
AI-bot allow directives static/robots.txt Explicit Allow: for GPTBot, ClaudeBot, Google-Extended, PerplexityBot.

Per-page meta. Default site-level tags live in themeConfig.metadata (docusaurus.config.ts). For a docs entry, override via frontmatter (title, description, image).

Update OG default image. Replace static/img/og-default.png with a 1200×630 branded card. Reference path is set in themeConfig.image — no code change needed.

Add Article JSON-LD per doc. When a docs entry is substantive enough to warrant rich-result candidacy, add a <head> block via Docusaurus's per-doc head injection (or via a swizzle of DocItem).

Update llms.txt after every new entry. Add the new entry under the matching ## Section block with a link to the .md URL. The copy-md plugin auto-publishes the raw .md — no additional step needed.

Change the AI-bot policy. Edit static/robots.txt directly. Allow / Disallow per User-agent. Re-deploy. No config change needed — it is a static file.

  • Generating sitemap manually — the plugin handles it; manual edits get overwritten.
  • Hardcoding OG image per page when one default suffices — over-engineering for a foundation site.
  • Forgetting to update llms.txt after a new docs entry — site stays browser-readable but the LLM index drifts.
  • Removing the copy-md plugin without updating llms.txt URLs — .md URLs would 404.